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Uroda Portal is an online system that provides services for hairdressers and cosmetics, wellness salons, spas, and hotels. It provides publishing the company database, easy search of salons and booking dates of visits to the electronic calendar.
I was asked to support the creation of a comprehensive brand image. The implementation at the initial stage of works included the development of visual identification. We focused on vigorous colors and a simple message. A logo was created, its individual versions, a brand book with developed rules of using the logo and key visual of the brand. There was an idea for the creation of two characters that would support marketing communication. This is how the pair of the main characters of the brand came into being, symbolically referring to satisfied users of the portal.
The heroes of the Uroda Portal brand played the main role in the film – explainer video promoting the internet portal. The works included preliminary sketches for the script, stage illustrations, and then animation of the whole picture and post-production of the final material.
In addition to the identification and video system, promotional materials were also created, such as graphics for promotion on Facebook. But also materials for offline communication, such as business cards, leaflets, car veneers, city billboards, and an exhibition stand for the fair.
More about Uroda Portal on the brand profile.