Craftware is a team of IT specialists creates software that develops business in the area of sales, marketing and customer service. His activities are focused on the Salesforce platform and include business implementations, software development and AppExchange applications.
Along with the development of the brand, there was a need to strengthen the company’s image as a modern and innovative company, also focused on the business client, not only on the IT side.
My role was to carry out a series of image changes of the brand – we created a new language of visual communication. As part of the work, a new logo and Key Visual of the brand were created along with a brand book describing a set of rules for using the mark. I have also designed a number of communication and marketing materials, such as company stationery, presentation templates, infographics, social media graphics, tools for online campaigns, binding for internal office documentation, elements of exhibition stands for IT fairs and advertising gadgets consistent with the new brand image.
More about the Craftware brand on the website: craftware.pl.